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PRSA Evening Series: How a Duck Helped Brand a Corporate Social Responsibility Program
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You will hear how Aflac’s beloved mascot became a leading fundraiser in the fight against childhood cancer and the story behind Aflac’s DuckPrints program, as well as finding out how Aflac evaluates and measures its return on CSR. Following the presentation, you will have an opportunity to get your picture taken with the Aflac Duck and take home a plush version of this famous spokesduck.

12/7/2017
When: Thursday, December 7, 2017
5:30 PM - 7:30 PM
Where: TBD
New York, New York 
United States

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Get $10 off your ticket by using the promo code NYCEVE17.

 

Corporate social responsibility (CSR) isn’t just a nice thing to do — it's a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal. Jon Sullivan, director of corporate communications at Aflac, and the American Business Awards’ 2017 PR Executive of the Year, will share the company's CSR journey. You will hear how the company’s beloved mascot became a leading fundraiser in the fight against childhood cancer and the story behind Aflac’s DuckPrints program, as well as finding out how Aflac evaluates and measures its return on CSR.

Following the presentation, you will have an opportunity to network with attendees, get your picture taken with the Aflac Duck and take home a plush version of this famous spokesduck.

By the end of this session, participants will be able to:

  • Understand the correlation between citizenship and reputation.
  • Identify ideas for measuring the effectiveness of CSR programs.
  • Define steps on how to create a branded CSR effort.
  • Review the latest results of Aflac’s CSR survey which highlights trends within the discipline.

CLICK HERE FOR A FULL LIST OF PRESENTERS

WHAT IS INCLUDED:

  • Light hors d’oeuvres, refreshments, beer and wine
  • Workshop materials
  • A story told in an interactive setting on branding that incorporates theory
  • Networking with industry professionals

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