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2017 Big Apple Award Winners & Honorable Mentions
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2017 CHAPTER INDIVIDUAL AWARDS

Philip Dorf Award

Mike Fernandez, U.S. CEO, Burson-Marsteller

John W. Hill Award
(Posthumous)

Al Golin, Founder, Golin

President’s Award

Joan Cear, Senior Vice President, Kellen



2017 BIG APPLE AWARD WINNERS & HONORABLE MENTIONS

Best Use or Research, Evaluation and Metrics (Co-winners)

Burson-Marsteller and Bank of America for “Bank of America: Research, Relationships and Resources for Small Businesses

The New York Institute of Technology for “NYIT: The Future Is Ours.”

Best Business/Campaign Outcomes

The TASC Group and Life Sci Advisors for “Not an Exact Science: Advancing Gender Diversity in Biotech

Best of the Best

Padilla and Niagara Conservation for “#What the Flush: Disrupting the Water Conservation Conversation



Community Relations: Business Products and Services

Winner: Progressive Insurance and Allison + Partners for Progressive Keys to Progress - Helping Veterans In-Need Get Back On The Road

Community Relations:  Campaigns with Budgets of $150,000 or Less

Winner: Calvary Hospital for From Darkness to Light: Restoring Life to a 135-year-old Torah Scroll

Reputation and Brand Management: Business

Winner: Bank of America and Burson-Marsteller for Rewriting the Narrative – Elevating Bank of America’s Leadership Through Exploration of Modern Homebuying Trends

Honorable Mention: Merck and Marina Maher Communications for Building Recognition and Affinity for a Bold Initiative to #EndMaternalMortality

Reputation and Brand Management: Government, Associations & Non-Profit Organizations

Winner: New York Institute of Technology for NYIT: The Future Is Ours

Reputation and Brand Management: Campaigns with Budgets of $150,000 or Less

Winner: U.S. Concrete (USCR) and ICR for ICR + USCR: A Breakthrough in Reputation & Growth

Brand Engagement: Business

Winner: Verizon and Verizon, 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS and VPE Public Relations for Verizon #freestyle50

Honorable Mention: IBM and Text 100 for Defining Cognitive Creativity with IBM Watson

Brand Engagement: Campaigns with Budgets of $150,000 or Less

Winner: AOL MAKERS PR for MAKERS Supports First Lady Michelle Obama and Let Girls Learn with "This Is For My Girls"

Honorable Mention: The Office of University Relations and Hofstra University for #HofDebate16

Events and Observances (One to Seven Days): Business

Winner: CyberLink and Diffusion for Binge Watching to Victory: How to break a world record and launch CyberLink’s PowerDVD to mainstream

 Events and Observances (One to Seven Days): Government, Associations and Non-Profit Organizations

Winner: Be The Match and Padilla for Be The Match Mother's Day

Events and Observances (One to Seven Days): Campaigns with Budgets of $150,000 or Less

Winner: Hasbro, Inc. and Litzky Public Relations for Play-Doh Marks 60 Years with Unprecedented Media Coverage

Events and Observances (More Than Seven Days): Business

Winner: Patrón and M Booth for Thousands of Margaritas, Only One Patrón - Patrón Margarita of the Year 2016

Honorable Mention: U.S. Bank and Carmichael Lynch Relate for U.S. Bank Inspires Communities to Achieve Possible

Events and Observances (More Than Seven Days): Government, Associations and Non-Profit Organizations

Winner: Calvary Hospital for From Darkness to Light: Restoring Life to a 135-year-old Torah Scroll

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Public Service: Business

Co-winner: Pacira Pharmaceuticals, Inc. and Coyne PR for Choices Matter Campaign Combats Gateway to the Opioid Epidemic

Co-winner: Merck and GCI Health for America's Diabetes Challenge: Get to Your Goals

Public Service: Government, Associations and Non-Profit Organizations

Co-winner: Memorial Sloan Kettering Cancer Center and CooperKatz & Company for Identifying and Addressing Barriers to Cancer Clinical Trial Participation

Marketing Consumer Products: Healthcare

Co-winner: Abbott and GCI Health for The Launch of Absorb: The First-of-Its-Kind Fully Dissolving Heart Stent

Co-winner: VISINE® and Hunter Public Relations for VISINE® #ScreenOn

Honorable Mention: Teva Women's Health and Rx Mosaic Health and FCB Health for Perfectly Imperfect

Marketing Consumer Products: Beauty

Winner: Ouidad and RED PR for This Curl Is On Fire: Introducing Ouidad’s Curl Immersion Collection

Marketing Consumer Products: Fashion

Winner: JCPenney and M Booth and VP+C for JCPenney Launches Shopping Destination for Plus-size Women

Marketing Consumer Products: Food, Beverage and Hospitality

Winner: LACTAID® and Hunter Public Relations for LACTAID® Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy Campaign

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Marketing Consumer Products: Packaged Goods

Winner: Mr. Clean and Citizen Relations for The Search for #TheNextMrClean

Honorable Mention: U by Kotex, Kimberly-Clark and Marina Maher Communications for U by Kotex Brings Women’s Ideas to Life via The Period Projects. Opens World’s First and Only Period Shop.

Marketing Consumer Products: Non-Packaged Goods

Winner: Niagara Conservation and Padilla for #WhatTheFlush: Disrupting the Water Conservation Conversation

Marketing Consumer Products: Campaigns with Budgets of $150,000 or Less

Winner: CyberLink and Diffusion for Binge Watching to Victory: How to break a world record and launch CyberLink’s PowerDVD to mainstream

Marketing Consumer Services: Healthcare

Winner: Axovant Sciences and Russo Partners, LLC for Huddle Up for New Alzheimer's Treatments Campaign

Marketing Consumer Services: Finance

Winner: U.S. Bank and Carmichael Lynch Relate for U.S. Bank Inspires with the Power of Possible

Honorable Mention: Mastercard and Ketchum for Mastercard Cashes In On the Next Generation of Payments

Marketing Consumer Services: Travel and Tourism

Winner: Carnival Cruise Line and M Booth for That Ship Hasn’t Sailed: Launching Carnival Vista

Marketing Consumer Services: Restaurant/Bar and Retail

Winner: IT'SUGAR and M&C Saatchi PR for IT'SUGAR ONE SCARY ELECTION

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Marketing Business-to-Business: Professional and Financial Services

Winner: Bank of America and Burson-Marsteller for Bank of America: Research, Relationships and Resources for Small Businesses           

Targeted Marketing to Women: Business

Winner: P&G and MSLGROUP for Like A Girl Emojis

Honorable Mention: Teva Women's Health and Rx Mosaic Health and FCB Health for Perfectly Imperfect

Targeted Marketing to Women: Companies with Budgets of $150,000 or Less

Winner: Wearsafe Labs and Crenshaw Communications for (Wearable) Safety First! Crenshaw Communications & Wearsafe Labs

Global Communications: Campaigns with Budgets Over $150,000

Winner: P&G and MSLGROUP for Like A Girl Emojis

Honorable Mention: Takeda Pharmaceuticals and Ketchum for IBD Unmasked

Global Communications: Campaigns with Budgets of $150,000 or Less

Winner: Global Wireless Solutions and Diffusion for Global Wireless Solutions Goes for Gold for Network Connectivity in Rio

Crisis Communications: Business

Winner: LifeSci Advisors and The TASC Group for Not an Exact Science: Advancing Gender Diversity in Biotech

Crisis Communications: Government, Associations and Non-Profit Organizations

Winner: U.S. Military Academy at West Point and U.S. Military Academy Public Affairs Office for Raised Fist Photo Creates Controversy at West Point

Crisis Communications: Campaigns with Budgets of $150,000 or Less

Winner: RushCard and The TASC Group for Russell Simmons' RushCard Overcomes Technology Failure and Bank Run

Corporate Social Responsibility: Campaigns with Budgets over $150,000

Winner: Pfizer Inc. and GCI Health for Pfizer Uses “Individual Voices” to Bring CSR Programs to Life

Honorable Mention: Welltower and APCO Worldwide for Welltower Celebrates Alzheimer's Awareness Day

Corporate Social Responsibility: Campaigns with Budgets of $150,000 or Less

Winner: AOL MAKERS PR for MAKERS Supports First Lady Michelle Obama and Let Girls Learn with "This Is For My Girls"

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Integrated Communications: Consumer Products

Winner: U by Kotex, Kimberly-Clark and Marina Maher Communications for U by Kotex Brings Women’s Ideas to Life via The Period Projects. Opens World’s First and Only Period Shop.

Honorable Mention: U.S. Highbush Blueberry Council and Padilla for Goodness Frozen: Warming Consumer Appetites to Frozen Blueberries

Integrated Communications: Government, Associations and Non-Profit Organizations

Winner: IMA and Stern Strategy Group, The Gate New York, and IMA for CMA "You've Got to Earn It" campaign

Honorable Mention: The Rockefeller Foundation and RF|Binder for Insight Dialogues presented by The Rockefeller Foundation

Integrated Communications: Campaigns with Budgets of $150,000 or Less

Winner: U by W New York and Lion & Lamb Communications for Yurt Alert at W New York’s Outdoor Glamping Suite

Content Marketing: Government, Associations and Non-Profit Organizations

Winner: U.S. Highbush Blueberry Council and Padilla for Goodness Frozen: Warming Consumer Appetites to Frozen Blueberries

Content Marketing: Campaigns with Budgets of $150,000 or Less

Winner: Tommie Copper Inc. and Eff Creative Group, LLC for Wearable Wellness Tommie Copper

Digital Media: Consumer Products and Services

Winner: Verizon and Verizon, 300 Entertainment, KWL Management, IW Group, LAGRANT COMMUNICATIONS and VPE Public Relations for Verizon #freestyle50

Digital Media: Government, Associations and Non-Profit Organization

Winner: The Rockefeller Foundation and RF|Binder for Insight Dialogues presented by The Rockefeller Foundation

Digital Media: Campaigns with Budgets of $150,000 or Less

Winner: North Carolina Sweet Potato Commission and Padilla for #SweetPotatoToast: Disrupting 2016 Food Trends

Diversity and Inclusion in the Workplace: Business

Winner: LifeSci Advisors and The TASC Group for Not an Exact Science: Advancing Gender Diversity in Biotech

Diversity and Inclusion in the Workplace: Government, Associations and Non-Profit Organizations

Winner: The American Association of Advertising Agencies (the 4A’s) and Havas PR for The 4A’s: An Industry Under Fire Comes Out Swinging

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Spotlight: Annual Reports

Winner: Hebrew Public for President's Report

Spotlight: Video

Winner: Xavier High School for Xavier is a Part of You: Xavier High School's 2016 Admissions Video

Spotlight: Brand Engagement

Winner: Patrón and M Booth for Thousands of Margaritas, Only One Patrón - Patrón Margarita of the Year 2016

Honorable Mention: Teva Women's Health and Rx Mosaic Health and FCB Health for Perfectly Imperfect

Spotlight: Experiential Marketing

Winner: U.S. Bank and Carmichael Lynch Relate for U.S. Bank Inspires Communities to Achieve Possible

Spotlight: Diversity and Inclusion

Winner: Burson-Marsteller for Together Being More

Spotlight: Influencers

Winner: Pfizer and GCI Health for Bringing ReAl Talk to the RA Community

Honorable Mention: Biogen and GCI Health for Biogen Helps Those Living with Relapsing Multiple Sclerosis Reimagine Life

Spotlight: Websites

Winner: Consorzio del Prosciutto di Parma and Padilla for From Obsolete to Cutting Edge: Reinvigorating Prosciutto di Parma’s Web Presence

Spotlight: Media Relations

Winner: IBM and Text 100 for Defining Cognitive Creativity with IBM Watson

Honorable Mention: The Rockefeller Foundation and RF|Binder for Insight Dialogues presented by The Rockefeller Foundation

Honorable Mention: Patrón and M Booth for Thousands of Margaritas, Only One Patrón - Patrón Margarita of the Year 2016

The Next Big Thing: Innovative Technological Approaches to Execution)

Winner: MSLGROUP for Conversation 2 Commerce

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